March 19th, 2008
Photo du jour : If only the metro got you all the way there…
By Cédric Sam // 3 Comments
Metro maps tampered with to serve a commercial purpose? Done and redone. This is the latest, for a gum advertisement that apparently lasts longer than any other. There was the vodka ad, and then the religious establishment one. Can you think of something else?
This photo was taken on February 26, 2008.
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I noticed this ad just yesterday. It's a great concept for the metro, although I imagined the elderly or the just plain clued out looking at it in bemusement.
There was one for Jeep, where it had prolonged the green line or something. Like a Jeep was the next green public transit or something.
I've often had dreams of the métro doing that, and especially of taking it in Montréal and emerging in other cities, often across the ocean.
That said, pity the ad is for chewing gum, one of the major sources of nasty pollution of our métro.
Comment by Maria Gatti
March 19, 2008 | 9:32 am